Craft InsightsTalk to us

05:58Kampala

See the day before it happens.

Software and intelligence showing African enterprises their trucks, money and people while the day is still on.

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Decision intelligence

06:30. One brief from every system you run.

Your systems joined into one set of definitions. Ask, get briefs and alerts, act with an owner, check it was done.

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07:00. Trucks leave. 10:40, a missed stop finds its owner.

Kampala CentralMonday
Illustration, invented data
Morning brief

For the commercial director

Three items · read at 06:34

  • Seven outlets on Kampala Central are past 45 days.
  • Depot East dispatched below plan yesterday; two trucks short.
  • Banda Stage Kiosk has not been visited in four weeks.
Which of the seven owes us the most?
Stop missed

Banda Stage Kiosk

Truck UBK 341T passed at 10:38 without stopping. Owes UGX 412,000, 52 days.

No owner yetOwner: Sarah N. · due 14:00Was it done? Visited 13:20, cash collected
Trips today
Kampala CentralUBK 341T
6 of 6
Kampala SouthUBF 902K
4 of 4
Sold
UGX 3.1M
Collected
UGX 2.4M
Credit
UGX 0.7M
Scorecard

Outlet visit coverage

Kampala region · sales manager

92%96%target 95%

Updates when today's visits post.Updated from today's visits. On track.

Illustration, invented data.

Work we have done for

  • NSSF Uganda
  • A Uganda Breweries distributor
  • Hima Cement
  • Movit
  • Government of Zambia
What we did
  • NSSF UgandaThe financial management tool and the insight dashboard used across the programme's funded businesses, 2022 to 2024, delivered through the programme's implementing partner.
  • A Uganda Breweries distributorMoving its trucks, stock, cash and credit onto Mikono.
  • Hima CementSales and operations analytics: production, logistics and sales data from separate systems joined into integrated reports, with the data flow automated.
  • MovitA retail census application and the field exercise run with it.
  • Government of ZambiaCampaign intelligence for the Office of the Special Assistant to the President for Investment and Finance.
Mikono

On the route, the loop runs every day.

Reps carry the route on a phone. You see each stop land while the trucks are still out.

Visit mikono.app (opens in a new tab)
Mikono map: where each rep is, and today's visits planned against completed.
The rep's phone: six stops, four done, with sold, collected and cash in pouch.
Sebenza

On the scorecard, the loop runs every quarter.

For organisations that run a balanced scorecard. The percentage is the rating.

Visit sebenza.io (opens in a new tab)
Sebenza team scorecard: who has submitted, who is on track and who needs attention. Demonstration organisation.
Demonstration organisation

What stays yours.

  • Your systems stay. We read from them and replace nothing.
  • Your data stays yours, on infrastructure we run for you alone.
  • Your IT approves which tools and which data are used.
  • We choose the AI model for each job, and can change it.
Ivan Oboth, founder of Craft Insights

From Kampala and Dubai.

  • Ivan ObothFounder

    Supply chain across Africa, then Sales Director at the Coca-Cola bottler in Uganda.

  • Jodie ChikowiClient partner

    Digital banking in Malawi, then country management in Uganda.

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Craft Insights started in Kampala in 2022 as an analytics practice. Most businesses we met had a sea of data and a desert of information: the numbers existed, the answer to Tuesday's question did not.

We built the software to close that gap, first for a national programme of funded businesses, then for distributors who needed to see the day while the trucks were still out.

Ivan ran supply chain and distribution in Ethiopia, Uganda and across the continent, then was Sales Director at the Coca-Cola bottler in Uganda. Since 2021, data and analytics leadership at a Coca-Cola bottling group, and the engineer behind Mikono and Sebenza. Master’s, African Leadership University School of Business. CSCP.

Jodie led digital sales, product portfolio and digital banking at First Capital Bank in Malawi, 2019 to 2024, then country management in Uganda. Master of Science in Data Analytics in Business, Seattle Pacific University. She leads discovery, adoption and client delivery.

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Ivan replies within one working day.